Veganism is shaped by countless people, organisations, and ideas working toward a kinder world. This page celebrates the trailblazers—individuals, movements, and communities leading the way in compassion, sustainability, and innovation.
How ethical style is reshaping wardrobes. From innovative materials to sustainable production, discover the designers and brands leading the fashion revolution toward a more compassionate future.
A trailblazer in sustainable luxury fashion, Stella McCartney has never used leather, fur, or feathers in her designs since launching her brand in 2001. She's proven that high fashion can be both glamorous and compassionate, pioneering innovative materials like mushroom leather and recycled polyester.
Mushroom leather is now used by major designers including Hermès and Adidas
Over 60% of consumers want cruelty-free fashion options
Vegan fashion sales are expected to grow 10% each year through 2025
"Being vegan isn't about being perfect. It's about doing the least harm and the most good."— Colleen Patrick-Goudreau (author, animal advocate)
"It takes nothing away from a human to be kind to an animal."— Joaquin Phoenix (actor, outspoken vegan)
"I choose not to contribute to the suffering of animals, the destruction of the environment, or my own health problems — so I'm vegan."— Moby (musician, vegan activist)
Who inspires you? Share your favorite vegan businesses, leaders, or organizations and we'll feature them here.
Share Your InspirationTrailblazers come in many forms—from the small sanctuary saving a single life to global movements changing industries. Together, they show us that every act of kindness makes a difference.
